Lupin III collaboration comes to McDonalds in Japan!

Lupin III collaboration comes to McDonalds in Japan!

Ba-ba-ba-ba-baa, I’m stealin’ it!

Popular eatery McDonalds (which sells burgers, if you haven’t heard of it—what rock have you been living under?!) is crossing over with the Lupin III series as part of its fall / winter seasonal marketing.

The new TV commercial, which is embedded below, features the gang on a trip to their favourite (I GUESS) fast-food joint. Disaster strikes, as Lupin forgets what Fujiko had said she wanted — but not to worry. It turns out, the crew have ordered online in advance, and Ishikawa Goemon, the newfound master of technology that he is, presents the collection code!

Wow… that McDonalds app must be REALLY easy to use. Nice going, Goemon!

The animation shown in the commercial is reminiscent of Part 6, featuring the same character designs as seen in the show. It's the first time the series has crossed over with the popular fast-food chain since everyone's favourite OVA, Green VS Red (2008). Those surprised to see Goemon using a phone in the commercial should know that part of the advertisement focuses on how easy it is to place the order, and “even Goemon can do it”. This is a fun poke at the character’s inability to get on with almost any tech from the modern day.

A McDonalds restaurant showed up in the background artwork of the first episode from Part 6 itself, on the streets of London. Likely due to licensing / sponsorship agreements at the time, or lack thereof, it had been edited so the signage read something different from the word “McDonalds”, and the logo had been flipped upside down.

Now… who wants chicken nuggets?!

Standard length version

Second version, with the gang arguing over their food at the end, while driving away

Short, 15~ second version

Later version, which shows a new scene, and aired as of January 10th, 2023


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